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Realistically, the ultimate question from you is probably just this: Can we provide you with a business opportunity that has real substance, isn't too risky, isn't too difficult to learn, doesn't cost much to begin, has the flexibility to be run anytime anywhere and will enable you to earn good income both near term and in the future.
Our answer is simple and direct: Yes.
And our explanation is just as simple and direct: If you can provide a solution to a particular problem, you can make money selling that solution to those with the problem.
The Market & Problem We Address
Today, there are more than 23 million businesses in America; 90 of every 100 have fewer than ten employees. By 2012, more than 60 million Americans will work from small shops, independent offices or their homes.
Just like their bigger brethren, these 'micro' enterprises must generate sales to grow or even survive. But, with limited staff and resources, they spend most days taking care of business rather than building business. They need help. More importantly, they know it.
On any given day, there are more than 40,000 related searches for 'small business marketing help' on Google, MSN and Craig's List.
More significantly, in a recent Working Solo (magazine) survey, 26 per cent of all SOHO (Small Office/Home Office) owners said Marketing (Sales Development) was the single activity they would most like to delegate.
Our Solution
To meet the need (and to make money), we developed a low cost, easy-to-execute 'micro' marketing program based on the simple scientific principle of alignment.
How It Works
Regardless of the size of the transaction, with everything stripped away, the sales process ultimately involves only two people - the buyer and the seller.
What most quickly completes a sale is the seller's ability to align his offer with the buyer's particular need or want.
The fact is: Alignment is, perhaps, the most overlooked key to successful sale of goods and services.
Example: Imagine you own a small business as do I. Both our businesses are the best in our respective industries. We both decide to expand into the biggest and richest market in the country - Orange County, California.
Within months, you make a fortune and I go broke. Why?
The answer is alignment. You sell pool cleaning supplies. I sell snow removal equipment. You have alignment with a warm weather market and I don't.
In every aspect, aligning the sales offer to the interests of a prospect is the fastest and easiest way to make a sale.
A Second Consideration
Even where alignment may be employed, most marketing efforts fail because they are too complex and/or time consuming.
Conversely, a simple system can achieve superior results because it is easy to do and easily repeatable.
Example: A McDonald's french fry tastes the same in Maine as in Mexico not because McDonald's hires talented chefs in every market but because Micky D's has a simple fool-proof system so anyone anywhere can cook tasty french fries the same way every time.
The Key Element
And most importantly, whether a business is selling a product or a service to one person or a million, the pivotal element in the entire sales process and the key to sales success is the marketing message - what you say (and/or show) to those who don't yet share your vision.
Develop your sales message to align with the buyer's interest, get it read (or viewed) by the right people and your marketing message can dramatically generate the results you want. And best of all, success isn't a matter of money.
The Smart People Agree. Recently, the University of Pennsylvania's Wharton (Business) School independently confirmed our experiences with their own comprehensive study of small business marketing.
The study was underwritten by Pepsi, Frito-Lay, Colgate-Palmolive and a host of other big companies who collectively invested more than a million dollars so that Wharton could track the marketing experiences of several dozen small businesses in a range of industries.
These subject-businesses were monitored and their marketing programs were tracked and measured for seven years. The final report totaled more than 2,500 pages yet reached only three incontrovertible conclusions:
One: There is no correlation between dollars invested and sales gained as a result.
Two: The sales message drives all sales.
Three: Sales will increase (often exponentially) with repetition of a successful sales message.
Simple conclusion: Verified by a million dollars worth of research by some very smart people: If you develop the right message. Deliver it often and as cheaply as possible. Make adjustments as needed and continually repeat the process, you will achieve significant sales results.
Our Program - Summary
Alignment Marketing is a valid concept based on a simple principle. We have field-tested the program with more than 500 companies in more than 100 industries. And our hypothesis and first hand experiences have been validated by the independent Wharton study over a seven year period.
At the same time, Alignment Marketing is also a marketing program delivered at a price that any business or enterprise can afford. And, it is backed by a full refund guarantee.
More key to your interests, our Alignment Marketing program has also proven itself as a very profitable little business as well.
Historical Financial Performance
During its development phase, using the actual program approach ourselves, we ran Alignment Marketing as a one person, part time, PC-based business service (15 hours a week, 30 weeks a year). Sales were by mail, email, fax and phone. There were no in-person sales calls.
Over a six year span, Alignment Marketing generated more than $300,000 in sales, averaging $42.61/hour income in its first year and $123.93/hour in its sixth year - all on a part time basis.
We also sold more than 100 Use Rights licenses to others so that they could provide Alignment Marketing services in their home markets. (The average license fee was $1,950.)
In every measurable way, Alignment Marketing is a proven itself.
What We're Offering as a Business Opportunity
We will provide you with all our program materials and grant you the Use Rights so that you can build and run a very profitable business providing alignment marketing consulting and services to small businesses.
Purchase Options
As said previously, we are retiring and are therefore open to a range of purchase and/or take-over possibilities.
- You could buy the entire business which would include multiple domain names, web sites, program books, resource CDs, complete advertising and support materials, plus resale and world wide use rights. Negotiable price: $19,500.
- You could buy rebrand rights and run the complete business (all of above) under another domain/brand name. Negotiable price: $9,750.
The exact price on either option (above) would depend upon a number of factors: cash down, financing, potential ongoing royalties, the transition commitment from us and for what length of time.
The key to either purchase (above) would be the resale rights. At present, we generate income from two sources: selling services to end-users and selling Use Rights to entrepreneurs around the country.
(To date, we have sole more than 1,500 end-user programs at an average of $129 each. We have also sold more than 100 Use Rights licenses at an average of $1,950. And yes, we have contracts to show.)
On a smaller level,
- You could purchase Use Rights for a single market and use our materials - under your own program name - to provide services in your own market. Price: $1,950.
- You could purchase limited Use Rights through our test trial or end-user program. Entry charge: $129 plus $100 in collaterals and $37.50 an hour as needed.
On any level, in comparison to other programs, your opportunity cost is extremely low. And, with one-on-one training and available ongoing support, plus a full range of program materials already developed, field-tested and proven, your business can be up, running and profitable very quickly.
Conversely, it would cost tens of thousands of dollars in time alone if you were to develop and write the materials and launch a similar service yourself.
The Next Step
The following materials are available for more information.
Financial Performance Summary & CPA's P&L statement
Testimonials from past and current program users
Our bio information and credentials at SteveRyan.com
Frequently Asked Questions from business people like yourself
Final Assessment
We live in the Information Age where knowledge is power. The real value of our Alignment Marketing Business Opportunity is that we will teach you a useful skill which you can use yourself to build any business or which you can sell to a huge market with a very real need.
My Personal Message
If you're looking for a smart little business to run anytime, anywhere (even part time from home)… or a reliable growth business that you can build with little cash and low risk… or a business service for which there will always be an ongoing need, our Alignment Marketing program makes sense.
Through Alignment Marketing, you can achieve two nice objectives: You can help small business people succeed and you can earn a good income while doing so.
Give me a call. I'd appreciate hearing from you… even if only with a 'Thanks, but no thanks.'
Steve Ryan
RYAN CREATIVE
Ryan@SteveRyan.com
978.744.0263
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