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Alignment Marketing is a logic based program. We present ideas that make sense. So, a lot of experience in sales and marketing is not necessary.
First off, if you're thinking 'sales' as in 'overcoming objections', you're better off without experience.
Again, with Alignment Marketing, you're presenting an idea...a simple, low cost way to help a small business owner to present his sales methods in a way that will increase sales, improve sales quality, generate more profits and make more money. This isn't a hard sell situation. You're really not 'selling' anything.
In regard to developing a 'sales message' program: With our step-by-step guide and more than 100 examples, you should have no trouble understanding the basics.
Further, you'll begin building (or selling) your business by picking target markets (groups of prospects) where you have a certain comfort level - based on your own experience in that industry or based on your interest level.
As you develop each program yourself, your comfort level will increase and 'outside' past experience will become less a factor.
At the same time, when you develop a successful program, you may end up selling that one particular program over and over again to similar type companies in other markets across the city, state, region or nation.
Simple assessment: No one will care much about your own personal marketing experience if you have a good idea that can produce solid results that can help their business.
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